Apify brand guidelines · Apify

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Apify brand guidelines · Apify
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Apify brand guidelines

Resources for presenting the Apify brand accurately and consistently.

Brand assets

Usage
Always provide plenty of space around Apify assets. Make them big or small, but give them room to breathe. They shouldn’t feel cramped or cluttered. For details, see Apify logo manual  

Logo
The Apify logo consists of a symbol and a wordmark. It has three variations: color, white, and black. In a multicolor context, always use the color variant of the logo. White and black versions are only to be used in a monochromatic context.

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Symbol
The Apify symbol is based on a geometric grid, which provides flexibility in terms of creating various patterns that can be used as backgrounds or simple objects.

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Colors
The symbol's colors follow the historical colors but are slightly updated to be bolder. Blue Ribbon is the color for our primary call-to-action elements across touchpoints.

Chateau Green
#20a34e
rgb(32, 163, 78)

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Blaze Orange
#f86606
rgb(248, 102, 6)

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Blue Ribbon
#246dff
rgb(36, 109, 255)

Copy

Grid
Apify helps people get more value from the vastness of the web. In design, the grid is an analogy, equipping designers with a vast system to create visuals. The Apify symbol is based on the grid, and its elements can be echoed across other touchpoints in creative ways.

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14. Nonprofits [direct]
15. Data for generative AI [direct]
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