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For Business

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Ghost(Pro)
plans & pricing Launch your creative business
No payment fees --
upgrade, downgrade, or cancel anytime.

Based on an audience up to
members

0
0

Members
100k+

Monthly billing
Yearly billing

Starter
For solo blogs & newsletters
$ 18
USD / mo
Billed yearly

Features

* Your own website

* Free custom domain
NEW
Custom domains
All Ghost(Pro) sites come with a free
ghost.io subdomain by default, and also support the
use of any custom domain name via a CNAME DNS record.
All Ghost(Pro) sites include a one-year free
domain registration using the .link TLD. Domains registered
through this promotion renew at standard rates after the first
year.

* Email newsletter

* Simple design settings

* 1,000 members

Try for free

Publisher
For custom publications
$ 29
USD / mo
Billed yearly

Features

* 3 staff users

* Custom themes

* 8,000+ integrations

* Paid subscriptions

* Advanced analytics

* 1,000
members

Try
for free

Business
For teams scaling up
$ 199
USD / mo
Billed yearly

Features

* 15 staff users

* Priority support

* Higher usage limits

* Early access to features

* 1,000
members

Try
for free

Custom
For more complex needs
$ Custom

Features

* Unlimited staff users

* Advanced configurations

* Dedicated IP address

* 99.9% uptime SLA

* Unlimited members

Get
in touch

Feature comparison
Plan Starter Publisher Business Custom

Website

Starter

Publisher

Business

Custom

Feature comparison Feature Starter plan Publisher plan Business plan
Staff users

Staff users
Staff users are people who can log into Ghost Admin and
publish posts, which includes Author ,
Editor , Administrator and
Owner roles.
Contributors and Suspended users are always
free, they won't count towards your plan limits.

1 3 15 Unlimited
File
uploads

File upload limits
You can upload unlimited files to each Ghost(Pro) plan. The
file upload limit applies to how large each individual file
can be, whether image, audio, video, pdf, or other upload.
If you need to upload files larger than supported by any of
our plans, we recommend using a separate, dedicated service
optimised for serving large media, like YouTube or Dropbox.
File uploads are subject to our Fair Use Policy .

5mb 100mb 250mb 1gb
Whitelabel branding

Whitelabel Branding
Other platforms put their logo all over your website and
email newsletters to try and capture your audience. With
Ghost, your brand is front and center. Your logo. Your
colors. Your publication.

Yes Yes Yes Yes
Free
custom domain

Custom domains
All Ghost(Pro) sites come with a free
ghost.io subdomain by default, and also support
the use of any custom domain name via a CNAME DNS record.
All Ghost(Pro) sites include a one-year free
domain registration using the .link TLD. Domains registered
through this promotion renew at standard rates after the
first year.

Yes Yes Yes Yes
Internationalization

Internationalization
Write your content and present your website in any language,
so your subscribers feel right at home.

Yes Yes Yes Yes
Design settings Yes Yes Yes Yes
Marketplace themes

Marketplace themes
Install any theme from the Ghost
Marketplace and use it on your site. Choose from
hundreds of professionally designed themes.

–
No Yes Yes Yes
Custom themes

Custom themes
Our Starter plan comes with a built-in default theme with
plenty of layout and color settings. On higher plans, you
can install and configure any custom theme you prefer from
the Ghost Marketplace, or create your own from scratch!

–
No Yes Yes Yes

Audience

Membership comparison Feature Starter plan Publisher plan Business plan Custom plan
Registered members

Registered members
Members are any users who have either a free or paid account
on your site with which they can subscribe or log-in, using
Ghost's memberships & subscriptions feature.
As your publication grows over time you'll be notified to
upgrade your plan whenever needed, based on the number of
members you have.

1,000 1,000 10,000 Unlimited
Member tagging

Member tagging
Organize and segment your members with tags. Apply tags
automatically based on behavior, manually, or through
automation to create targeted member groups.

Yes Yes Yes Yes
Member import/export

Member import/export
Easily import your existing subscriber list or export your
member data at any time. We support CSV format for seamless
data migration.

Yes Yes Yes Yes
Community comments

Community comments
Enable commenting on your posts with options to restrict to
members only or paid members only, fostering a healthy
community of people who subscribe to your work.

Yes Yes Yes Yes
Paid
subscriptions

Paid subscriptions
Accept payments from members using Stripe integration.
Process subscriptions, one-time payments, and manage billing
with ease.

–
No Yes Yes Yes
Tips/donations

Tips/donations
Collect one-time payments as tips to support your work or
donations. Allow your audience to show appreciation with
flexible payment amounts.

–
No Yes Yes Yes
Premium tiers

Premium tiers
Ghost allows you to offer multiple membership products, each
with unique prices, benefits, and content access levels. A
tiered pricing strategy makes it possible to grow your
business by offering different products and benefits to your
audience.

–
No 3 10 Unlimited
Special offers

Special offers
Create special discounts for Black Friday sales or special
events to drive upgrades and premium subscriptions. Set
time-limited promotions to encourage member growth during
key marketing periods.

–
No 15 50 Unlimited
Transaction fees

Transaction fees
Process payments for your premium subscriptions without any
additional transaction fees from Ghost. Payment processor
fees still apply.

–
No 0%
Yes 0%
Yes 0%
Yes

Growth

Growth comparison Feature Starter plan Publisher plan Business plan Custom plan
Social web distribution

Social web distribution
Connect your publication to the social web with ActivityPub
integration, allowing readers to discover, follow and
interact with your content across Ghost, WordPress, BlueSky,
Threads, Flipboard, Mastodon, and more.

Yes Yes Yes Yes
Ghost Explore network

Ghost Explore network
Your site will be featured in the Ghost Explore
directory , so that more new readers can discover
your content.

Yes Yes Yes Yes
Recommendations

Recommendations
Recommend other publications to your audience and get
recommended by others to grow your readership through mutual
discovery.

Yes Yes Yes Yes
Referral program

Member referral program
Native integration with First Promoter enables seamless
member referrals, allowing your subscribers to earn rewards
for bringing new members to your publication.

Yes Yes Yes Yes
Advanced SEO tools

Advanced SEO tools
Built-in SEO features including meta tags, structured data,
XML sitemaps, and canonical URLs to help your content rank
better in search engines.

Yes Yes Yes Yes
RSS
feeds Yes Yes Yes Yes

Email Newsletters

Newsletter comparison Feature Starter plan Publisher plan Business plan Custom plan
Email Sends

Email Sends
The number of emails you can send to your subscribers each
month. All plans include unlimited email sends with no
restrictions.

Unlimited Unlimited Unlimited Unlimited
Custom template

Email templates
Beautiful, responsive email templates that look great on any
device. Customize colors, fonts, and layouts to match your
brand.

Yes Yes Yes Yes
Edit
links after sending

Edit links after sending
Update links in your email newsletters even after they've
been sent, allowing you to fix broken links or update
destinations without resending.

Yes Yes Yes Yes
Managed deliverability

Managed deliverability
Professional email infrastructure with high deliverability
rates, bounce management, and reputation monitoring.

Yes Yes Yes Yes
Newsletters

Newsletters
Multiple newsletters in Ghost allow you to create more than
one newsletter, each with its own subscriptions and design
settings. This allows you to give your audience the option
of what content they'd like to subscribe to.

1 3 10 Unlimited
Custom sending domain

Custom sending domain
Send emails from your own domain for better deliverability
and brand consistency. Includes DKIM and SPF authentication.

–
No Yes Yes Yes
Dedicated IP

Managed Subdirectory Install
All Ghost(Pro) sites can be configured to
run on a root domain, like example.com , or on a
subdomain, like blog.example.com , using a
standard CNAME record.
It's also possible to run sites on a subdirectory, like
example.com/blog , however this requires
customers to run their own self-hosted reverse
proxy with a custom configuration. Supporting
this setup is non-trivial, and is a
$50/month addon only available on our
Ghost(Pro) Business plan.
We only recommend this setup for teams who are very
comfortable with complex technical infrastructure and are
willing to put in the time and resources needed to maintain
it.

–
No –
No –
No Yes
Deliverability Consultation

Deliverability Consultation
Get expert guidance on email deliverability best practices,
including authentication setup, sender reputation
management, and strategies to improve inbox placement rates.

–
No –
No –
No Yes

Analytics

Analytics comparison Feature Starter plan Publisher plan Business plan Custom plan
Subscriber engagement

Subscriber engagement
Track subscriber behavior with detailed engagement metrics so
you can understand what they're reading and clicking on, and
inform your future content roadmap.

Yes Yes Yes Yes
Email analytics

Email analytics
Track email performance with open rates, click rates, and
engagement metrics. Optimize your newsletter strategy with
data-driven insights.

Yes Yes Yes Yes
Signup attribution

Signup attribution
Track where your new members come from with detailed
attribution analytics. Understand which content, campaigns,
and channels drive the most signups.

Yes Yes Yes Yes
Third-party services

Third-party services
Integrate with external analytics platforms like Google
Analytics, Plausible, Fathom, and other privacy-focused
analytics services.

Basic Yes Yes Yes
Advanced native analytics

Advanced native analytics
Monitor your site's performance with detailed, native
analytics built into Ghost, giving you insights into your
traffic, engagement, and content - from public visitors to
paid subscribers.

–
No Yes Yes Yes

Integrations

Integrations comparison Feature Starter plan Publisher plan Business plan Custom plan
Embedded media

Embedded media
Ghost has native integrations for Unsplash, Giphy, YouTube,
social embeds, and many more to enrich your content with
media.

Yes Yes Yes Yes
Image editing

Image editing
Edit images directly within Ghost. Crop, resize, and apply
filters to your images without needing external software.

Yes Yes Yes Yes
Slack

Slack
Post new messages to Slack anytime there's new content
published with Ghost, keeping your team updated
automatically.

Yes Yes Yes Yes
Content API

Content API
Full access to Ghost's Content API for reading and displaying
content in custom applications and headless implementations.

Yes Yes Yes Yes
Ad
networks

Ad networks
Any advertising network can be integrated into Ghost,
including BuySellAds, Google AdSense, and any other
advertising platform to monetize your content.

–
No Yes Yes Yes
Zapier automation

Zapier automation
Connect Ghost to 5,000+ apps through Zapier. Automate
workflows and sync data between your favorite tools.

–
No Yes Yes Yes
n8n
automation

n8n automation
Connect Ghost to n8n workflow automation platform for
creating complex workflows and integrations with over a
thousand services.

–
No Yes Yes Yes
Custom integrations

Custom integrations
Build custom integrations with third-party services using
Ghost's flexible APIs and webhook system.

–
No Yes Yes Yes
Admin API

Admin API
Full access to Ghost's Admin API for creating, editing, and
managing content programmatically.

–
No Yes Yes Yes
Webhooks

Webhooks
Real-time event notifications sent to your applications when
things happen in Ghost, perfect for automations and
integrations.

–
No Yes Yes Yes

Platform

Platform comparison Feature Starter plan Publisher plan Business plan
Fully managed service Yes Yes Yes Yes
Automatic weekly updates Yes Yes Yes Yes
Worldwide CDN Yes Yes Yes Yes
Enterprise-grade security

Enterprise-grade security
All Ghost(Pro) installs are integrated with
Fastly , with 24/7
DDoS mitigation, a sophisticated Web Application Firewall,
brute force protection and automatic rate limiting.

Yes Yes Yes Yes
Threat & uptime management

Threat & uptime management
When you're under attack or the servers catch fire, if you
self-host then you're the one who loses sleep. With
Ghost(Pro) , we lose sleep!

Yes Yes Yes Yes
Automated backups Yes Yes Yes Yes
Free
SSL certificate Yes Yes Yes Yes
Custom SSL certificate –
No –
No + $50/mo Yes
Custom subdirectory install

Managed Subdirectory Install
All Ghost(Pro) sites can be configured to
run on a root domain, like example.com , or on a
subdomain, like blog.example.com , using a
standard CNAME record.
It's also possible to run sites on a subdirectory, like
example.com/blog , however this requires
customers to run their own self-hosted reverse
proxy with a custom configuration. Supporting
this setup is non-trivial, and is a
$50/month addon only available on our
Ghost(Pro) Business plan.
We only recommend this setup for teams who are very
comfortable with complex technical infrastructure and are
willing to put in the time and resources needed to maintain
it.

–
No –
No + $50/mo Yes

Security

Security comparison Feature Starter plan Publisher plan Business plan Custom plan
Device verification

Device verification
Automatic device verification is available on all plans, and
enabled by default.
If a login from an unknown device is detected, the user will
be prompted to verify their device before logging in via a
code sent to their email address.

Yes Yes Yes Yes
Two-factor authentication

Two-factor authentication
Add an extra layer of security to staff accounts with
email-based two-factor authentication (2FA). Protect your
publication from unauthorized access.

Yes Yes Yes Yes
SSO
(Single Sign-On)

Single Sign-On
Enable enterprise-grade authentication with SSO support for
SAML, OAuth, and other identity providers. Streamline access
management for your team.

–
No –
No –
No Yes

Support

Support comparison Feature Starter plan Publisher plan Business plan
Product help Email support Email support Priority support Account manager
Uptime SLA –
No –
No –
No 99.9%
Invoice billing –
No –
No –
No Yes

Launch your big idea
Last week, 29,074 brand new
publications got started with Ghost.
Today, it's your turn.
Start publishing now

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