What happens after the listen: Linktree’s trending Podcast(er)s Pulse, April 2026 | Linktree Blog
https://linktr.ee/blog/linktree-podcast-pulse-april-2026 • 240 KB fetched
Open original page
What happens after the listen: Linktree’s trending Podcast(er)s Pulse, April 2026 | Linktree Blog
Skip to main content
Podcasts
What happens after the listen: Linktree’s trending Podcast(er)s Pulse, April 2026
Apr 14, 2026 2 min read Open with
Contents
Podcast audiences show up ready to act TikTok sends fewer listeners, but they click more Canada and Australia are outperforming the US Brands now compete alongside independent creators What we’re watching next
Spotify counts downloads. Apple Podcasts counts streams. Neither tells you what a listener does when they actually want more.
That’s what Linktree sees.
When a podcast listener clicks through to show notes, signs up for a newsletter, buys merch or joins a community, that action shows up on Linktree. It’s a layer of intent that download numbers don’t capture. And across 587,440 podcast-linked profiles generating 26.6 million profile views and 18.9 million link clicks in 28 days, a few things stand out.
Podcast audiences show up ready to act
At 0.71 clicks per profile visit, podcast audiences on Linktree show strong engagement — visitors arrive with clear intent and act on it. They’re not browsing – they already know what they want, whether that’s an episode link, a newsletter sign-up or a merch page. The listening is done. Linktree is where the next step happens.
TikTok sends fewer listeners, but they click more
Instagram drives 59% of all incoming podcast traffic on Linktree, nearly five times TikTok's share. But TikTok-referred visitors click through at 81%, compared to 72% from Instagram.
The two platforms play different roles: Instagram gets more podcast listeners to your Linktree, while TikTok gets more of those visitors to actually click once they arrive. For creators weighing where to focus their promotional energy, that gap is worth paying attention to, especially when the goal is driving a specific action (a pre-save, a Patreon signup) rather than broad awareness.
Canada and Australia are outperforming the US
The US leads on raw volume at 36% of total podcast profile views. But Canada converts at 70% and Australia at 69%, both above the US at 65%.
These are large, English-speaking audiences who are already showing up and clicking at higher rates than the biggest market in the world. Most creators aren’t actively targeting them. The data suggests they probably should be.
Brands now compete alongside independent creators
This month’s Top 20 includes Liverpool Football Club, whitefoxboutique and westsidestores right alongside independent creators like snowthaproduct and simonegiertz. Brands are competing for the same listeners and winning on sheer volume. Podcast distribution on Linktree has grown well beyond individual creators.
What we’re watching next
Podcast audiences arrive ready to act, click through at rates well above the platform average, and span a genuinely global footprint. (This month’s Top 20 covers seven countries across four continents.) The platforms driving that engagement and the markets where listeners click most aren't always the obvious ones.
We’ll be tracking this every month. Next edition: May 2026.
Based on data from 587,440 podcast-linked profiles across Linktree's global base of 70M+ creators. Covers the 28 days ending March 28, 2026.
YOU MAY ALSO LIKE
Mar 13, 2026 News 5 min read
3,000 episodes, one link: how Mythical organised 13 years of Good Mythical Morning with Linktree How Mythical used Linktree’s new YouTube Playlists feature to organise 13 years of Good Mythical Morning
Mar 6, 2023 Best Practices 6 min read
How to start a podcast on Spotify in 6 easy steps Learn how to start a podcast on Spotify and explore our tips on creating a great one. Plus, check out a few FAQs on creating a show for Spotify.
Jul 16, 2022 Best Practices 6 min read
How to make money podcasting: 7 ways to monetize Making money off of your podcast just takes a bit of patience and effort. Read up on 7 ways to monetize the work you’re doing.
Jumpstart your corner of the internet today
Claim your Linktree
Company
The Linktree Blog Engineering Blog Marketplace What's New About Press Careers Link in Bio Social Good Contact
Community
Linktree for Enterprise 2023 Creator Report 2022 Creator Report Charities Creator Profile Directory Explore Templates
Support
Help Topics Getting Started Linktree Pro Features & How-Tos FAQs Report a Violation
Trust & Legal
Terms & Conditions Privacy Notice Cookie Notice Trust Center Cookies Preferences Transparency Report Law Enforcement Access Policy Human Rights
Log in Get started for free
We acknowledge the Traditional Custodians of the land on which our office stands, The Wurundjeri people of the Kulin Nation, and pay our respects to Elders past, present and emerging. Linktree Pty Ltd (ABN 68 608 721 562), 1-9 Sackville St, Collingwood VIC 3066
Products
Templates Marketplace Learn
Pricing
Log in Sign up free
Links found on this page
- Skip to main content [direct]
- Podcasts [direct]
- News [direct]
- 3,000 episodes, one link: how Mythical organised 13 years of Good Mythical Morning with Linktree [direct]
- Best Practices [direct]
- How to start a podcast on Spotify in 6 easy steps [direct]
- How to make money podcasting: 7 ways to monetize [direct]
- The Linktree Blog [direct]
- Engineering Blog [direct]
- Marketplace [direct]
- What's New [direct]
- About [direct]
- Press [direct]
- Careers [direct]
- Link in Bio [direct]
- Social Good [direct]
- Contact [direct]
- Linktree for Enterprise [direct]
- 2023 Creator Report [direct]
- 2022 Creator Report [direct]
- Charities [direct]
- Creator Profile Directory [direct]
- Explore Templates [direct]
- Help Topics [direct]
- Getting Started [direct]
- Linktree Pro [direct]
- Features & How-Tos [direct]
- Report a Violation [direct]
- Terms & Conditions [direct]
- Privacy Notice [direct]
- Cookie Notice [direct]
- Trust Center [direct]
- Transparency Report [direct]
- Law Enforcement Access Policy [direct]
- Human Rights [direct]
- Log in [direct]
- Get started for free [direct]
- Pricing [direct]
|
|