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About Us | Lofty

Lofty Named Official AI Partner of Real Estate
Learn More

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Who We Help

For Agents

Automate your marketing programs, capture and convert more leads
into deals.

For Teams

Streamline your sales process, maximize collaboration, and
increase sales volume.

For Brokers

Boost agent productivity, lower operating costs, and accelerate
profitable growth.

For Lenders

Partner with agents, receive shared leads, and grow your loan pipeline with a free companion CRM.

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Solutions

Lofty AI

Put your business growth on auto-pilot with Lofty AI.

Agentic AI Platform

Our award-winning productivity platform for real estate,
powered by Agentic AI.

Lead Gen Services

Be seen everywhere your clients are searching — and turn that
visibility into your next closing.

Website Services

Hyperlocal websites built to be found and used, across search
and AI answer engines.

Multi-Channel Advertising

Reach buyers on Google, Facebook & Microsoft — every
channel managed, every lead in one CRM.

OpenAI Ads New

Managed ChatGPT ads that put your name in front of buyers at
the deciding moment.

Lofty Blast

One click turns a new listing into Facebook & Instagram
ads and email.

Own Your ZIP Code

Facebook ads + direct mail postcards that farm your exclusive
ZIP code for seller leads.

Social Ads

Managed Facebook & Instagram ads — sphere referrals and
MLS-driven buyer & seller leads.

Google LSA

Google Screened — position zero above every ad, pay only for
verified buyer calls.

Overview

Flexible and scalable AI solutions that save time and boost
productivity.

Cowork

Streamline daily business operations and maximize
productivity.

Sales Agent

Your very own virtual ISA, working 24/7 to capture and convert more leads into appointments.

Social Agent

Your always-on digital marketing assistant, to amplify your brand across social media and boost lead generation.

Homeowner Agent

Turn your database into an always-on seller pipeline—no manual outreach or management required.

Custom Agents

Build an AI agent for the repetitive jobs only you do—set it up once and it just runs inside your CRM.

Real Estate CRM

Power Dialer

Easily scale outbound communications to your leads, team
members, and loyal customers.

Smart Plans

Automated, multi-step workflows that nurture every lead across
email, text, calls, and direct mail — with built-in AI.

IDX Website

An SEO-optimized, fully customizable IDX website with
intelligent home search that turns visitors into leads.

Hyperlocal Website

A done-for-you, hyperlocal IDX website built on Lofty to make
you the local expert.

WordPress IDX Plugin

Lofty’s IDX Plugin provides a seamless integration between
WordPress websites and our award-winning Agentic platform.

Social Studio

Put social on autopilot with a fully automated social media
marketing tool.

Transaction Management

Streamline transactions from start to finish with paperless
tools, and a full reporting suite.

Mobile Apps

All the power of our award-winning platform in the palm of
your hand.

Closely App

Deliver an elevated, mobile-optimized home search experience
for your customers.

Back Office

From first interview to closed transaction, we handle the operations so you can focus on growing your business.

Website Design Services

A done-for-you, hyperlocal real estate website designed
around your brand.

AEO for Real Estate

Be the agent AI recommends first, across ChatGPT and other
answer engines.

GEO for Real Estate

Get recommended by AI search — the content generative
engines want to quote.

SEO for Real Estate

Be the agent Google shows first, with local SEO built into
every page.

* Pricing

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Resources

Blog

Stay informed with the latest on real estate technology, growth
strategies, marketing, and more.

Success Stories

Hear directly from top real estate teams and brokers who have
found success with Lofty.

Lofty Legends

Each year we recognize customers who have best leveraged the Lofty
Platform to grow their business!

Lofty LIVE Training

Customers have access to over 50 LIVE training sessions a week.

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Partners

Customer Referrals

Lofty customers can earn up to $1000 in instant rewards for every
successful referral.

Integration Center

Join us in bringing value to a community of over 70,000 tech-savvy
real estate professionals.

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Company

About

The Lofty origin story.

Mission

The vision, mission, and values that guide us.

Leadership

Based in Phoenix, AZ our team is committed to driving customer
success.

News

Stay up to date with Lofty company news.

Set up & Success Program

Guided onboarding, data migration, and a success plan that gets
your team live fast.

Brokerage Implementation

Solution design, custom configuration, and rollout support built
for large brokerages.

Call Center & Email Support

Real people on phone and email seven days a week, plus 24/7
self-serve help.

Request a Demo

Interested in Lofty? Try now!

Request a Demo

My Account
Logout

Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate
professionals.

Take Me To App

A Perfect Blend of Real Estate and Technology Expertise.

Lofty's AI-powered platform helps real estate professionals to increase their productivity and accelerate business growth.

The Lofty Story...

We saw a need, so we filled the need.

Real estate technology was woefully behind the times, requiring agents to lose productivity and juggle multiple disconnected systems. We stepped in to fill the void and built the ultimate fully-integrated platform from the ground up.

How did we know what to build?

We worked closely with the best real estate professionals to understand exactly what agents need for generating and tracking leads, targeting automated communications, nurturing buyers and sellers through the funnel... and then we delivered. And we keep delivering.

Every month Lofty engineers provide new features and integrations that are in high demand, for an ever-evolving next-gen mobile-first real estate operating system that's easy to use and second to none.

They’re Talking About Us

With our constant innovations, Lofty is making waves throughout the real estate industry.

It’s rare that software and strategy can so smoothly overlap.

We're excited to add Lofty to the elite Premier Partner group, so that EXIT agents can be more mobile, and spend less time on mundane tasks and more time selling.

Tami Bonnell

CEO, EXIT Realty Corp. International

Just How Good is Lofty?

We're growing fast because agents, teams, and brokers love having all their tech tools in a single cohesive platform.

Hilary Joyner, RE/MAX

Lofty has been the most delicious breath of fresh air. The program is user friendly, connects all leads/clients to their Facebook accounts, and they offer amazing support. Our team is so happy with Lofty!"

Nick T. Bolen, Realty ONE Group Complete

Awesome CRM. Easy to communicate with. And they grow with you. New options for your business every month...

Ruth LeMoine, Coldwell Banker

The out-of-the-box CRM features are robust, including user-defined email templates and action plans. The CRM product is easy to use and AWESOME!

Tom Brandon, agent

The software is user friendly, easily used. They don't try to reinvent the wheel; they just make it easier to do your job. The product is made for agents and brokers, with input from in-house experts.

Frequently Asked Questions

Haven't found what you're looking for?
Try the Lofty
Help Center
or contact us

What is Lofty and what does the company do?

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Lofty is an all-in-one, AI-powered real estate platform designed to help agents, teams, and brokerages generate leads, manage clients, and close more deals. It combines CRM, marketing, websites, and automation into a single system that supports the entire real estate workflow.

What makes Lofty different from other real estate technology companies?

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Lofty stands out by offering a unified platform that connects lead generation, marketing, CRM, and transaction management in one place. Instead of relying on multiple disconnected tools, real estate professionals can run their entire business from a single system—enhanced by AI that automates tasks and improves efficiency.

Who is Lofty designed for?

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Lofty is built for real estate agents, teams, and brokerages of all sizes. Whether you're an individual agent looking to generate leads or a large brokerage managing multiple teams, the platform is designed to scale and support your business growth.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

We’ll make sure you receive -

* A personalized tour and guidance from one of our top solutions advisors

* Guaranteed lowest price on new subscriptions and add-ons

* Instant access to your new Lofty account upon sign-up

Let's Talk

Who We Help

* Agents

* Teams

* Brokers

* Lenders

Resources

* Blog

* Success Stories

* Lofty Legends

* Lofty LIVE Training

Partners

* Customer Referrals

* Integration Center

Contact

* 855-981-7557

* [email protected]

* 7 Days a Week

* 8 am to 8 pm Eastern Time

Lofty AI

* Cowork

* Sales Agent

* Homeowner Agent

* Social Agent

* Custom Agents

Lead Generation

* Multi-Channel Advertising

* OpenAI Ads

* Lofty Blast

* Own Your ZIP Code

* Social Ads

* Google LSA

Compare

* Follow Up Boss

* kvCORE

* BoldTrail

* Sierra Interactive

Platform

* Real Estate CRM

* Power Dialer

* Smart Plans

* Hyperlocal Website

* WordPress IDX Plugin

* Social Studio

* Transaction Management

* Mobile Apps

* Closely App

* Back Office

Company

* About

* Mission

* Leadership

* News

* Contact Us

* Terms of Use

* Privacy Policy

* Accessibility

* Security

* Platform Status

About Us | Lofty

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