Lofty vs BoldTrail — the all-in-one your team will use

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Lofty vs BoldTrail — the all-in-one your team will use | Lofty

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Lofty vs BoldTrail — the all-in-one your team will use | Lofty

Lofty Named Official AI Partner of Real Estate
Learn More

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Who We Help

For Agents

Automate your marketing programs, capture and convert more leads
into deals.

For Teams

Streamline your sales process, maximize collaboration, and
increase sales volume.

For Brokers

Boost agent productivity, lower operating costs, and accelerate
profitable growth.

For Lenders

Partner with agents, receive shared leads, and grow your loan pipeline with a free companion CRM.

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Solutions

Lofty AI

Put your business growth on auto-pilot with Lofty AI.

Agentic AI Platform

Our award-winning productivity platform for real estate,
powered by Agentic AI.

Lead Gen Services

Be seen everywhere your clients are searching — and turn that
visibility into your next closing.

Website Services

Hyperlocal websites built to be found and used, across search
and AI answer engines.

Multi-Channel Advertising

Reach buyers on Google, Facebook & Microsoft — every
channel managed, every lead in one CRM.

OpenAI Ads New

Managed ChatGPT ads that put your name in front of buyers at
the deciding moment.

Lofty Blast

One click turns a new listing into Facebook & Instagram
ads and email.

Own Your ZIP Code

Facebook ads + direct mail postcards that farm your exclusive
ZIP code for seller leads.

Social Ads

Managed Facebook & Instagram ads — sphere referrals and
MLS-driven buyer & seller leads.

Google LSA

Google Screened — position zero above every ad, pay only for
verified buyer calls.

Overview

Flexible and scalable AI solutions that save time and boost
productivity.

Cowork

Streamline daily business operations and maximize
productivity.

Sales Agent

Your very own virtual ISA, working 24/7 to capture and convert more leads into appointments.

Social Agent

Your always-on digital marketing assistant, to amplify your brand across social media and boost lead generation.

Homeowner Agent

Turn your database into an always-on seller pipeline—no manual outreach or management required.

Custom Agents

Build an AI agent for the repetitive jobs only you do—set it up once and it just runs inside your CRM.

Real Estate CRM

Power Dialer

Easily scale outbound communications to your leads, team
members, and loyal customers.

Smart Plans

Automated, multi-step workflows that nurture every lead across
email, text, calls, and direct mail — with built-in AI.

IDX Website

An SEO-optimized, fully customizable IDX website with
intelligent home search that turns visitors into leads.

Hyperlocal Website

A done-for-you, hyperlocal IDX website built on Lofty to make
you the local expert.

WordPress IDX Plugin

Lofty’s IDX Plugin provides a seamless integration between
WordPress websites and our award-winning Agentic platform.

Social Studio

Put social on autopilot with a fully automated social media
marketing tool.

Transaction Management

Streamline transactions from start to finish with paperless
tools, and a full reporting suite.

Mobile Apps

All the power of our award-winning platform in the palm of
your hand.

Closely App

Deliver an elevated, mobile-optimized home search experience
for your customers.

Back Office

From first interview to closed transaction, we handle the operations so you can focus on growing your business.

Website Design Services

A done-for-you, hyperlocal real estate website designed
around your brand.

AEO for Real Estate

Be the agent AI recommends first, across ChatGPT and other
answer engines.

GEO for Real Estate

Get recommended by AI search — the content generative
engines want to quote.

SEO for Real Estate

Be the agent Google shows first, with local SEO built into
every page.

* Pricing

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Resources

Blog

Stay informed with the latest on real estate technology, growth
strategies, marketing, and more.

Success Stories

Hear directly from top real estate teams and brokers who have
found success with Lofty.

Lofty Legends

Each year we recognize customers who have best leveraged the Lofty
Platform to grow their business!

Lofty LIVE Training

Customers have access to over 50 LIVE training sessions a week.

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Partners

Customer Referrals

Lofty customers can earn up to $1000 in instant rewards for every
successful referral.

Integration Center

Join us in bringing value to a community of over 70,000 tech-savvy
real estate professionals.

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Company

About

The Lofty origin story.

Mission

The vision, mission, and values that guide us.

Leadership

Based in Phoenix, AZ our team is committed to driving customer
success.

News

Stay up to date with Lofty company news.

Set up & Success Program

Guided onboarding, data migration, and a success plan that gets
your team live fast.

Brokerage Implementation

Solution design, custom configuration, and rollout support built
for large brokerages.

Call Center & Email Support

Real people on phone and email seven days a week, plus 24/7
self-serve help.

Request a Demo

Interested in Lofty? Try now!

Request a Demo

My Account
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Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate
professionals.

Take Me To App

All the power of BoldTrail — without the complexity.

BoldTrail (formerly kvCORE) is packed with features — but teams often lose weeks to setup and never touch half of them. Lofty delivers the same all-in-one power with a modern, AI-first experience your agents will actually adopt.

Get a demo →

All the power, minus the complexity

Both are all-in-one — only one is built to actually get used.

BoldTrail
Powerful — but heavy

Steep learning curve and lengthy setup

Feature-dense — much of it goes unused

Automation-led, with limited native AI

Enterprise-first; templated agent branding

Adoption often stalls after onboarding

Lofty
Powerful — and actually usable

Modern, intuitive interface agents adopt fast

Mobile-first — run your business from your phone

Native AI Sales Assistant that works your leads

Flexible websites built around your personal brand

Live in days, not months

See the difference in a live demo

The full comparison

Capability Lofty BoldTrail

All-in-one (CRM · IDX · leads)

Easy to use Complex

Native AI assistant Limited AI

Ways to generate leads 33+ Integrations

Mobile-first app Improving

Website & personal branding Flexible Templated

Custom team roles & routing

Team communications

Speed to launch Days Heavy setup

Contracts Flexible Longer commitments

Entry price point Lower Higher

New features shipped monthly Varies

Onboarding & support Varies by contract

Get all of this in one platform

Why teams switch to Lofty

Adopt it fast
A clean, modern interface means agents are productive in days — not stuck in months of setup and training.

AI that does the work
Lofty's native AI Sales Assistant replies, qualifies, and books showings — beyond BoldTrail's rules-based automation.

Your brand, your way
Flexible IDX websites and branding built around your identity — not locked into rigid enterprise templates.

Run it from your phone
A mobile-first platform designed for agents who work on the go, with the full toolset in your pocket.

See why teams make the switch

Why agents, teams & brokers pick Lofty

Agents & teams

* All-in-one that's actually easy to use

* AI automation built into every part of the workflow

* 33 different ways to generate new leads

* Flexible contracts and a lower price point

Brokers

* Award-winning tech that attracts top agents

* Flexible org structure that fits any brokerage

* Lower total cost of ownership

* White-label & single sign-on for clean IT integration

Find the right fit for your team

Top teams made the switch to Lofty

Teams

Lofty Increases Conversion and Supports Accelerated Growth at ...

If you want to be successful in real estate, you need to focus on business generation. Since migrating to Lofty, we have increased our business growth by 42%.

Robert Lucido Jr.

Chief Strategy Officer

Brokerages

Fast-Growing Brokerage Relies on Lofty to Support National Expansion

If you're a large, growing brokerage, I encourage you to consider Lofty as your platform of choice. We currently manage ...

Josh Miller

CEO & Co-founder

Agents

From Frustration to Full Control: How Adam Frank Scales Smarter ...

My days before Lofty were full of dread and frustration, and trying to fight with a system that fought you right back. Once I moved to Lofty I would say at least 60% of my frustrations went away without having to do anything other than login.

Adam Frank

Agent & Real Estate Coach

More comparisons

Lofty vs Follow Up Boss
All-in-one AI vs a CRM you build around.

Lofty vs kvCORE
All the power, minus the complexity.

Lofty vs Sierra Interactive
Great websites — plus AI that does the work.

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty
Help Center or
contact us

Is BoldTrail the same as kvCORE?

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Yes. In 2024, Inside Real Estate — the company behind kvCORE and BoomTown — unified its products under the BoldTrail brand. So BoldTrail is the current name for the platform many agents still call kvCORE; the lineage is the same, just renamed.

Is Lofty a good BoldTrail alternative?

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Yes. Both are all-in-one platforms with CRM, IDX websites, and lead generation. Teams choose Lofty when they want that same breadth with a more modern, intuitive interface, a genuinely native AI assistant, stronger personal-brand customization, and faster agent adoption — without the steep learning curve BoldTrail/BoldTrail is known for.

Is Lofty easier to use than BoldTrail?

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That's the most common reason teams switch. Lofty was designed mobile-first with a clean, modern interface, and reviewers consistently rate it as more intuitive — which means agents actually adopt it and use the features you're paying for, rather than defaulting back to old habits after onboarding.

Can I migrate my BoldTrail data to Lofty?

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Yes. Our onboarding team migrates your contacts, notes, and history, helps rebuild your lead routing and automations inside Lofty, and gets your agents trained and live quickly — typically without a gap in your follow-up.

How does pricing compare?

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Both use quote-based pricing. Publicly reported figures put BoldTrail around $499/month for solo agents (rising for teams and brokerages), while Lofty's entry pricing is often reported around $449/month. Because plans are tailored, the most accurate comparison is a quote for your exact team size and needs — we're happy to put one together.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

We’ll make sure you receive -

* A personalized tour and guidance from one of our top solutions advisors

* Guaranteed lowest price on new subscriptions and add-ons

* Instant access to your new Lofty account upon sign-up

Let's Talk

Who We Help

* Agents

* Teams

* Brokers

* Lenders

Resources

* Blog

* Success Stories

* Lofty Legends

* Lofty LIVE Training

Partners

* Customer Referrals

* Integration Center

Contact

* 855-981-7557

* [email protected]

* 7 Days a Week

* 8 am to 8 pm Eastern Time

Lofty AI

* Cowork

* Sales Agent

* Homeowner Agent

* Social Agent

* Custom Agents

Lead Generation

* Multi-Channel Advertising

* OpenAI Ads

* Lofty Blast

* Own Your ZIP Code

* Social Ads

* Google LSA

Compare

* Follow Up Boss

* kvCORE

* BoldTrail

* Sierra Interactive

Platform

* Real Estate CRM

* Power Dialer

* Smart Plans

* Hyperlocal Website

* WordPress IDX Plugin

* Social Studio

* Transaction Management

* Mobile Apps

* Closely App

* Back Office

Company

* About

* Mission

* Leadership

* News

* Contact Us

* Terms of Use

* Privacy Policy

* Accessibility

* Security

* Platform Status

Lofty vs BoldTrail — the all-in-one your team will use | Lofty

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