Multi-Channel Real Estate Ads That Convert

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Multi-Channel Real Estate Ads That Convert | Lofty

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Multi-Channel Real Estate Ads That Convert | Lofty

Lofty Named Official AI Partner of Real Estate
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Who We Help

For Agents

Automate your marketing programs, capture and convert more leads
into deals.

For Teams

Streamline your sales process, maximize collaboration, and
increase sales volume.

For Brokers

Boost agent productivity, lower operating costs, and accelerate
profitable growth.

For Lenders

Partner with agents, receive shared leads, and grow your loan pipeline with a free companion CRM.

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Solutions

Lofty AI

Put your business growth on auto-pilot with Lofty AI.

Agentic AI Platform

Our award-winning productivity platform for real estate,
powered by Agentic AI.

Lead Gen Services

Be seen everywhere your clients are searching — and turn that
visibility into your next closing.

Website Services

Hyperlocal websites built to be found and used, across search
and AI answer engines.

Multi-Channel Advertising

Reach buyers on Google, Facebook & Microsoft — every
channel managed, every lead in one CRM.

OpenAI Ads New

Managed ChatGPT ads that put your name in front of buyers at
the deciding moment.

Lofty Blast

One click turns a new listing into Facebook & Instagram
ads and email.

Own Your ZIP Code

Facebook ads + direct mail postcards that farm your exclusive
ZIP code for seller leads.

Social Ads

Managed Facebook & Instagram ads — sphere referrals and
MLS-driven buyer & seller leads.

Google LSA

Google Screened — position zero above every ad, pay only for
verified buyer calls.

Overview

Flexible and scalable AI solutions that save time and boost
productivity.

Cowork

Streamline daily business operations and maximize
productivity.

Sales Agent

Your very own virtual ISA, working 24/7 to capture and convert more leads into appointments.

Social Agent

Your always-on digital marketing assistant, to amplify your brand across social media and boost lead generation.

Homeowner Agent

Turn your database into an always-on seller pipeline—no manual outreach or management required.

Custom Agents

Build an AI agent for the repetitive jobs only you do—set it up once and it just runs inside your CRM.

Real Estate CRM

Power Dialer

Easily scale outbound communications to your leads, team
members, and loyal customers.

Smart Plans

Automated, multi-step workflows that nurture every lead across
email, text, calls, and direct mail — with built-in AI.

IDX Website

An SEO-optimized, fully customizable IDX website with
intelligent home search that turns visitors into leads.

Hyperlocal Website

A done-for-you, hyperlocal IDX website built on Lofty to make
you the local expert.

WordPress IDX Plugin

Lofty’s IDX Plugin provides a seamless integration between
WordPress websites and our award-winning Agentic platform.

Social Studio

Put social on autopilot with a fully automated social media
marketing tool.

Transaction Management

Streamline transactions from start to finish with paperless
tools, and a full reporting suite.

Mobile Apps

All the power of our award-winning platform in the palm of
your hand.

Closely App

Deliver an elevated, mobile-optimized home search experience
for your customers.

Back Office

From first interview to closed transaction, we handle the operations so you can focus on growing your business.

Website Design Services

A done-for-you, hyperlocal real estate website designed
around your brand.

AEO for Real Estate

Be the agent AI recommends first, across ChatGPT and other
answer engines.

GEO for Real Estate

Get recommended by AI search — the content generative
engines want to quote.

SEO for Real Estate

Be the agent Google shows first, with local SEO built into
every page.

* Pricing

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Resources

Blog

Stay informed with the latest on real estate technology, growth
strategies, marketing, and more.

Success Stories

Hear directly from top real estate teams and brokers who have
found success with Lofty.

Lofty Legends

Each year we recognize customers who have best leveraged the Lofty
Platform to grow their business!

Lofty LIVE Training

Customers have access to over 50 LIVE training sessions a week.

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Partners

Customer Referrals

Lofty customers can earn up to $1000 in instant rewards for every
successful referral.

Integration Center

Join us in bringing value to a community of over 70,000 tech-savvy
real estate professionals.

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Company

About

The Lofty origin story.

Mission

The vision, mission, and values that guide us.

Leadership

Based in Phoenix, AZ our team is committed to driving customer
success.

News

Stay up to date with Lofty company news.

Set up & Success Program

Guided onboarding, data migration, and a success plan that gets
your team live fast.

Brokerage Implementation

Solution design, custom configuration, and rollout support built
for large brokerages.

Call Center & Email Support

Real people on phone and email seven days a week, plus 24/7
self-serve help.

Request a Demo

Interested in Lofty? Try now!

Request a Demo

My Account
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Close More Deals Faster With Mobile

With Lofty, the award-winning, Agentic platform for real estate
professionals.

Take Me To App

Reach every buyer — and turn clicks into closings

Your buyers are scattered across Google, social, and search, and the
leads you're not reaching go to whoever shows up first. Lofty runs your
ads across every major platform, captures every lead in one CRM, and
lets AI follow up instantly — so more of them turn into appointments.

See How Many Leads I Can Get

One partner, every lead-gen channel

Run one platform or all of them — built, managed, and optimized by Lofty.

Every major network

Google, Microsoft, and Facebook & Instagram — so you're in front of buyers on every platform they use.

Fully managed

Research, creative, budget, and optimization — all handled by Lofty. No ad-manager headache for you.

One CRM, one pipeline

Every lead flows into Lofty, where the AI Sales Agent follows up instantly so nothing goes cold.

Mix and scale

Start with one channel, add more as you grow — or run the whole stack from day one.

A fraction of portal cost

Managed ads deliver buyer leads at a fraction of what agents pay on Zillow or Realtor.com.

See what's working

Full attribution across every channel — track cost per lead and per appointment, not vanity clicks.

Four ways to reach your buyers

Not one product — four ad services you can run on their own or bundle together. Here's what each does and who it's best for.

Google PPC Ads

Attract high-intent buyers the moment they search. We customize your keywords to specific neighborhoods, school districts, military bases, and levels of intent based on your goals.

* Keyword targeting by neighborhood, school district & price range

* High-intent traffic from buyers actively searching

* Leads captured in your CRM with instant AI follow-up

Best for: agents who want ready-to-act search leads and precise local targeting.

Create Ad Campaign

Facebook & Instagram Ads

Put your listings in front of the right buyers and re-engage your sphere. We showcase your property to a relevant buyer audience and retarget people who engaged in the last 90–180 days.

* Listing showcase ads to a relevant buyer audience

* 90–180 day retargeting of engaged viewers

* Re-engagement campaigns for your current CRM contacts

Best for: agents promoting listings and staying top-of-mind with their sphere.

Create Ad Campaign

Microsoft (Bing) PPC Ads

Diversify beyond Google and reach an audience most agents ignore. Bing Ads reach a higher average age range and more desktop and PC users — often at lower competition and cost.

* Reach desktop & PC search users

* An older, higher-average-income audience

* Frequently lower competition and cost per lead

Best for: agents who want to diversify and reach buyers competitors overlook.

Create Ad Campaign

Lofty Leads — MVP Package

The whole toolkit. Google, Facebook & Instagram, and Microsoft ads in one customizable, multi-channel program — with AI automated follow-up that converts leads into appointments.

* All three ad channels, managed together

* One customizable budget optimized across platforms

* AI automated follow-up that turns leads into appointments

Best for: agents who can't afford to miss leads. Our top recommendation.

Get the MVP Package

How the channels compare

Not sure where to start? Most agents get the best results running all three together — the Lofty Leads MVP.

Google PPC
Microsoft (Bing) PPC
Facebook Dynamic
Lofty Leads MVP RECOMMENDED

Ad platform
Google Search
Microsoft Bing
Facebook & Instagram
Google + Bing + FB/IG (all 4 platforms)

Minimum budget
$600/mo
$600/mo
$300/mo
From $1,000/mo

Targeting
Search keywords
Search keywords
Demographics & interests
Search intent + audience data

Ad placement
Google search results
Bing search results
FB & IG feeds · listing catalog
Search results, feeds & listing catalog

Est. cost per lead
$6–15
$8–20
$3–10
$5–12 blended

Best for
High-intent searchers
Desktop & older buyers
Listing promotion & sphere
Agents who can't afford to miss leads

Get the MVP Package

Frequently Asked Questions

Haven't found what you're looking for? Try the Lofty
Help Center or
contact us

Which channel should I start with?

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It depends on your market and goals. Google and Microsoft PPC capture high-intent searchers; Facebook & Instagram excel at showcasing listings and retargeting your sphere. If you're not sure, the Lofty Leads MVP runs all three together so you cover every audience — and we weight the budget based on your market.

What's included in the Lofty Leads MVP package?

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MVP is a customizable, multi-channel program that combines Google PPC, Microsoft (Bing) PPC, and Facebook & Instagram ads — plus AI-automated follow-up that engages every lead and works to convert it into an appointment. It's our top recommendation for agents who want the widest reach.

How much should I budget?

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Ad spend varies by market. Single channels typically start at $300–$600/month; for the MVP bundle we build a custom budget across all three platforms. Even modest budgets usually deliver dozens of leads a month, and performance improves as we optimize bids and targeting over the first 4–8 weeks.

How quickly will I see leads?

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Campaigns are typically live within about two weeks of your kickoff call, and first leads usually arrive in the first week of running. Performance keeps improving over 4–8 weeks as we tune bids, targeting, and creative using your market data.

Do you manage the campaigns, or do I?

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Lofty manages everything — keyword and audience research, ad creative, budget, and ongoing optimization. You approve the direction; we run the channels.

What happens when a lead clicks my ad?

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They land on a hyperlocal page built for their search, and when they submit their info it flows straight into your Lofty CRM. The AI Sales Agent sends a personalized follow-up within seconds — no manual response required from you.

How is this different from boosting a post or running ads myself?

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DIY campaigns and boosted posts use broad targeting, no CRM connection, and no ongoing optimization. Lofty uses structured audiences, market-specific creative, and direct CRM integration across every platform — so every lead is captured, attributed, and followed up automatically.

Ready to Accelerate your Business Growth?

Complete the form to schedule a demo and one of our solution specialists will reach out to confirm your appointment.

We’ll make sure you receive -

* A personalized tour and guidance from one of our top solutions advisors

* Guaranteed lowest price on new subscriptions and add-ons

* Instant access to your new Lofty account upon sign-up

Let's Talk

Who We Help

* Agents

* Teams

* Brokers

* Lenders

Resources

* Blog

* Success Stories

* Lofty Legends

* Lofty LIVE Training

Partners

* Customer Referrals

* Integration Center

Contact

* 855-981-7557

* [email protected]

* 7 Days a Week

* 8 am to 8 pm Eastern Time

Lofty AI

* Cowork

* Sales Agent

* Homeowner Agent

* Social Agent

* Custom Agents

Lead Generation

* Multi-Channel Advertising

* OpenAI Ads

* Lofty Blast

* Own Your ZIP Code

* Social Ads

* Google LSA

Compare

* Follow Up Boss

* kvCORE

* BoldTrail

* Sierra Interactive

Platform

* Real Estate CRM

* Power Dialer

* Smart Plans

* Hyperlocal Website

* WordPress IDX Plugin

* Social Studio

* Transaction Management

* Mobile Apps

* Closely App

* Back Office

Company

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Multi-Channel Real Estate Ads That Convert | Lofty

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