Communication Effectiveness | A2C Association des agences de communication créative * News * Media * Contact us * Login * * * * * * Français Search * Agency Directory * How to Choose an Agency * Changing agencies? * A Four-Step Process * About speculative work * Toolbox * Frequently Asked Questions * Business Effectiveness * Measuring Performance * Discover the A2C * About * Board and Committees * Team * Overview of the year * Partners * Services and Benefits * Become a Member * Professional Ethics * DEI Policy * Events and Training Activities * Calendar * A2C x Grenier Collab * A2CMieux * Leaders' Summit * Media Gathering * Local media circuit * Idéa Awards * A2C Academy * Hall of Fame * Contests List * Resources * Overview of the Industry * Mouvement média d'ici * Publications * Collective Agreements * Support for Professionals * Self-regulation * Useful links * Diversity, Equity and Inclusion (DEI) * Young Professionals * Careers in Agencies * Agency Open House Day * Concours Relève * Undergrad Programs * Agency Directory * How to Choose an Agency * Changing agencies? * A Four-Step Process * About speculative work * Toolbox * Frequently Asked Questions * Business Effectiveness * Measuring Performance * Discover the A2C * About * Board and Committees * Team * Overview of the year * Partners * Services and Benefits * Become a Member * Professionnal Ethics * DEI Policy * Events and Training Activities * Calendar * A2C x Grenier Collab * A2CMieux * Leaders' Summit * Media Gathering * Local media circuit * Idéa Awards * A2C Academy * Hall of Fame * Contests List * Resources * Overview of the Industry * Mouvement média d'ici * Publications * Collective Agreements * Support for Professionals * Self-regulation * Useful links * Equity, Diversity and Inclusion * Young Professionals * Careers in Agencies * Agency Open House Day * Relève Communication and Relève Marketing Contests * Undergrad Programs * News * Media * Contact Us * Log in * * * * Français Business Effectiveness Business Effectiveness How to measure the effectiveness of a communications initiative? A2C would like to support you in this reflection by presenting its platform on performance measurement (in French only). Measuring Performance Knowing how to measure your communication initiatives is essential. The A2C presents its platform dedicated to performance. About A2C With over 100 Quebec agencies of all sizes, specialties and configurations dedicated to creative communications, our mission is to make the strategic and creative communications industry a key player in the creation of economic, social and cultural value. * * * * Looking for an agency? * Agency Directory * How to Choose an Agency Are you an agency? * Discover the A2C * Events and Training Activities * Resources * Young Professionals © 2026 Association of creative communications agencies * Legal Notices * Site Map Manage cookie consent This website only uses cookies and other essential cookies for statistical purposes (e.g. traffic analysis) and to improve your browsing experience on our site (e.g. language selection) as described in our privacy policy. Fonctionnal Fonctionnal Always active Storage or technical access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or Internet user, or for the sole purpose of transmitting a communication over an electronic communications network. Préférences Préférences Le stockage ou l’accès technique est nécessaire dans la finalité d’intérêt légitime de stocker des préférences qui ne sont pas demandées par l’abonné ou la personne utilisant le service. Statistics Statistics Storage or technical access used exclusively for statistical purposes. Le stockage ou l’accès technique qui est utilisé exclusivement dans des finalités statistiques anonymes. En l’absence d’une assignation à comparaître, d’une conformité volontaire de la part de votre fournisseur d’accès à internet ou d’enregistrements supplémentaires provenant d’une tierce partie, les informations stockées ou extraites à cette seule fin ne peuvent généralement pas être utilisées pour vous identifier. Marketing Marketing Le stockage ou l’accès technique est nécessaire pour créer des profils d’internautes afin d’envoyer des publicités, ou pour suivre l’internaute sur un site web ou sur plusieurs sites web ayant des finalités marketing similaires. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny Show preferences Save preferences Show preferences {title} {title} {title} Manage consent