Brand identity - Brand Toolkit Skip to main content Brand Toolkit / Search Search Close search Switch to dark mode Open search Menu * * Guides * Guides * Getting started * * Brand identity * Brand identity * Brand attributes * Co-branding * Copilot * Voice and tone * * Foundations * Foundations * Accessibility * Color * Logo * Typography * * Graphic elements * Graphic elements * Diagrams * Iconography * Illustration * Layouts * Mascots * Product UI * Textures * * Brand in action * Brand in action * eBooks * Experiential * Presentations * Social * Swag * Web * * Motion identity * Motion identity * Events * Logo animation * Overview * Brand Toolkit * Brand identity Brand identity Our brand is built on a set of values that guide how we present ourselves to the world. Brand attributes The GitHub brand attributes are the characteristics that define the brand's personality and guide our decisions. When something looks or feels GitHubby, you're experiencing these brand attributes. All five brand attributes are important. But in certain contexts and experiences, one or two attributes can step forward to take the lead. Learn more Co-branding We evaluate each cobranding opportunity individually. This ensures both brands are represented clearly and consistently. These templates are our default, but please reach out to GitHub Brand Studio for guidance and approval on logo usage and lockup creation. Learn more Copilot Copilot is a prominent part of our offering. Its distinctive qualities shouldn't overshadow or feel separate from the core GitHub brand. Learn more Voice and tone We put brand attributes into action with the right voice and tone. How we do it looks a little different depending on which audience we’re speaking to. Learn more Edit this page © 2026 GitHub, Inc. All rights reserved.