The eType Blog | eTypeServices Platform Pricing Blog About Contact support Publisher login Request demo → The eType Blog Writing for people who put out a paper every week. Practical writing for community newspaper publishers: postage, paywalls, production and the business of local news. Postage What the July postal increase actually costs a 3,000-circulation weekly Periodicals rates went up 6.8% on July 12, with 9.3% within county. Here is the arithmetic on a typical weekly, and the surprisingly small number of subscribers you would need to move to erase it. August 4, 2026 · 4 min read Migration What happens to forty years of archives when you switch platforms The question every publisher asks second and worries about first. Here is what actually moves, what usually breaks, and the questions to put to any vendor before you sign. July 28, 2026 · 4 min Staffing In-house pagination versus outsourced pages: the actual math The comparison is not $20 a page against a salary. It is $20 a page against a position you have not been able to fill for four months, and the Tuesday nights it is costing you. July 21, 2026 · 4 min Audience Search referrals fell 38%. Here is what still sends readers. Google traffic to US news sites is down more than a third in a year and executives expect it to keep falling. The channels that survive are the ones you own outright. July 7, 2026 · 4 min Audience Metered, hard or hybrid: choosing a paywall for a weekly under 10,000 The three models, what each does to a small paper's traffic and revenue, and the one factor that should decide it for you. June 30, 2026 · 4 min Audience The first thirty days decide whether they renew Most digital subscription churn is decided in the first month, before the reader has formed a habit. Here is what to do in that window, in order. June 23, 2026 · 4 min See what the July postal increase costs your paper Free calculator. One number off your P&L, and it shows you the increase in dollars and the break-even e-Edition conversion. Run your numbers → The integrated digital publishing platform for community newspapers. Proudly supporting local journalism since 2010. in Platform * e-Edition * Websites * Mobile apps * Archives * Production services Company * About * Pricing * Blog * Contact Resources * Postal increase calculator * RSS feed * Contact support © 2026 eTypeServices. All rights reserved. Privacy Terms Accessibility Cookie policy