BBC GEL | Creative decision making playbook Homepage Accessibility links * Skip to content * Accessibility Help BBC Account Notifications * Home * News * Sport * Weather * iPlayer * Sounds * Bitesize * CBeebies * CBBC * Food * Home * News * Sport * Business * Technology * Health * Culture * Arts * Travel * Earth * Audio * Video * Live More menu Search BBC * Home * News * Sport * Weather * iPlayer * Sounds * Bitesize * CBeebies * CBBC * Food * Home * News * Sport * Business * Technology * Health * Culture * Arts * Travel * Earth * Audio * Video * Live Close menu Menu * Home * Guidelines * Articles * Playbooks * About UX&D * BBC Staff Creative decision making playbook Tools to help solve creative challenges, become a great facilitator, and make better decisions. Getting started with the creative decision making playbook An overview of the the playbook and what to expect. * v1 * 1 May 2022 6 Items Explore Methods to help you understand who the audience is and get to know their behaviour, needs and desires. 7 Items Understand Methods to help you make sense of your findings and decide which to act on 5 Items Concept Methods to help you test solutions with audiences and stakeholders, and build evidence to progress, improve, or kill an idea 5 Items Make Methods to help you test solutions with audiences and stakeholders, and build evidence to progress, improve, or kill an idea Explore the BBC * Home * News * Sport * Weather * iPlayer * Sounds * Bitesize * CBeebies * CBBC * Food * Home * News * Sport * Business * Technology * Health * Culture * Arts * Travel * Earth * Audio * Video * Live * Terms of Use * About the BBC * Privacy Policy * Privacy Policy * Cookies * Cookies * Accessibility Help * Parental Guidance * Contact the BBC * Make an editorial complaint * Careers * BBC emails for you * Advertise with us Copyright (c) 2026 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.