About itch.io - itch.io
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About itch.io
itch.io is an open marketplace for independent digital creators with a
focus on independent video games. It s a platform that enables anyone to sell
the content they've created. As a seller you’re in charge of how it’s done: you
set the price, you run sales, and you design your pages. It’s never necessary
to get votes, likes, or follows to get your content approved, and you can make
changes to how you distribute your work as frequently as you like.
itch.io is also a collection of some of the most unique, interesting, and
independent creations you'll find on the web. We're not your typical digital
storefront, with a wide range of both paid and free content, we encourage you to
look around and see what you find.
Explore featured content
itch.io gives creators the tools to make smart choices about how they
distribute their content. Creators have access to detailed analytics and about
how people discover, download, or play what they've created. Our creator
dashboard gives easy access to data about what uploads resonate the most or
what links drive the most attention.
Our strong emphasis on empowering creators shows in how we build itch.io:
* We do not believe in exploiting content. Creators should be proud of the pages
that display their work. They should never contain advertisements,
distracting banners, links to other people s pages, or any other links they
didn t approve of.
* We believe in making it easy for creators to collect money for their creations
in a non-obtrusive way. No matter how large or small the project, it should
be simple for fans to donate or pay what they think is fair.
Every creator is unique, so we support a wide range of methods to help them make
a living. All purchases and donations on itch.io are pay-what-you-want
above the minimum. The minimum price can be set to zero: it s free, but fans can
choose to support the creator if they like what they're offering. itch.io
supports pre-orders, selling rewards, creating early-access content, bundling
your content, and even doing crowdfunding with project goals.
Learn more about pay-what-you-want pricing
Open revenue sharing
Most marketplaces have a fixed rate applied to all transactions. For most online
distributors the standard has become 30%. When itch.io launched, it took a
0% cut of all transactions.
Since March 2015, itch.io has an open revenue sharing model. Sellers can
now apply the pay what you want model towards itch.io: the revenue split
between the seller and itch.io is configurable by the seller. Set it to 10%,
30%, or even 0%.
Learn more about open revenue sharing
You might be thinking that sounds pretty risky, what if everyone sets it to
zero? That s a risk we're willing to take in the spirit of encouraging the
generous and supportive community that s already developed around itch.io.
If you like what we're doing please help spread awareness around itch.io.
Encourage your friends or favorite developers to upload their games so we can
build a marketplace whose primary goal is to support the creators it hosts.
Thanks,
-- The itch.io team
Follow itch.io on YouTube , Bluesky , X , Facebook , or Join our Discord for new games and site updates.
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- Free games [direct]
- Fun games [direct]
- Horror games [direct]
- Game development [direct]
- Assets [direct]
- Comics [direct]
- Sales [direct]
- Bundles [direct]
- Jobs [direct]
- Tags [direct]
- Game Engines [direct]
- FAQ [direct]
- Community rules [direct]
- Hosting a jam [direct]
- Support & contact [direct]
- Finding existing purchases [direct]
- Creator FAQ [direct]
- Quality guidelines [direct]
- Getting started [direct]
- Access control [direct]
- Search & Browse [direct]
- Designing your page [direct]
- Interacting with fans [direct]
- Widget embed [direct]
- HTML5 games [direct]
- Limited releases [direct]
- Exclusive content [direct]
- Custom CSS [direct]
- Kickstarter [direct]
- Patreon [direct]
- How buying works [direct]
- Getting paid & VAT [direct]
- Pricing [direct]
- Download keys [direct]
- Hosting a sale [direct]
- Co-op bundles [direct]
- Two-factor authentication [direct]
- Followers [direct]
- itch.io app FAQ [direct]
- App guide [direct]
- Overview [direct]
- OAuth Applications [direct]
- Server-side API reference [direct]
- JavaScript API reference [direct]
- Sub-products reference [direct]
- Press Kit [direct]
- Become a Sponsor [direct]
- Terms of service [direct]
- Privacy Policy [direct]
- Cookie Policy [direct]
- Explore featured content [direct]
- Learn more about open revenue sharing [direct]
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