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Brand Guidelines | University Communications and Marketing

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Brand Guidelines | University Communications and Marketing Skip to main content Close Top navigation hamburger menu * Apply * Give * Visit Global Navigation * About Cal Poly * About Cal Poly * Facts and Figures * President and Leadership * Rankings and Awards * Academics * Academics * Academic Calendar * Academic Advising and Services * Centers and Institutes * Colleges * Internships and Co-ops * Library * Research * Study Abroad * Student Life * Student Life * Athletics and Recreation * Clubs and Organizations * Health, Wellbeing and Safety * Housing and Dining * Tuition and Financial Aid * Tuition and Financial Aid * Financial Aid * Student Accounts * University Divisions * Cal Poly Maritime Academy * Admissions * Mustang Athletics * News * Contact Us Find Information For * Students * Parents * Alumni * Staff * Faculty Close Search Cal Poly Websites Other Ways to Search * Campus Map * Directory * Find a major Explore Cal Poly University Communications and Marketing * About UCM * About UCM * Publications * UCM Community * Awards * Contact Us * Brand Guidelines * Brand Guidelines * Our Platform and Position * Writing Guides * Visual Identity * Project Resources * Project Resources * Planning and Workflow * Digital Projects * Photography and Video * Campus Communications * Print Projects * Merchandise and Licensing * Downloads and Templates * Downloads and Templates * Business and Office Templates * Event Templates * Fonts and Colors * Graphics * Logos and Marks * Photography Assets * Social Media Templates * Zoom Backgrounds * News and Media * News and Media * Press Releases * Faculty Experts Brand Guidelines Our Brand tells our story Our brand is the collective perception people have about us. Every time we communicate, people form opinions about Cal Poly based on their interactions with us. If those interactions are consistently rooted in our brand strategy, messaging and visuals, our audiences will understand and remember who we are, what we do and why it matters. THREE KEY PLATFORM ELEMENTS University Communications and Marketing has created tools to help you implement the Cal Poly brand across a variety of marketing and communication mediums. Consisting of three elements, the platform outlines the concepts behind the brand, while the writing guide and visual identity information provide specific use cases and resources. Using the Brand Brand Platform & Position Our brand platform provides a practical, real-world system of design and messaging through which we communicate to the world our Learn by Doing brand identity. When done consistently, this increases our national recognition and Cal Poly brand loyalty. Learn more about the brand Writing Guides A brand carries the power to shape perceptions. Writing with a single, unified voice reinforces those perceptions, which assures our audiences feel connected to and understand Cal Poly's authentic Learn by Doing identity. Learn how to write about Cal Poly Visual Identity Our logo, typography, colors and graphics are the visual elements that were specifically chosen to reflect our Learn by Doing identity. Used together, they visually showcase and strengthen our Cal Poly story. Learn how to use our Visual Identity Cal Poly Maritime Branding View and download Cal Poly Maritime Academy photos and brand assets from Photoshelter. These brand guidelines give us the tools to tell the Cal Poly story in the most effective possible way. How we tell our story matters, and we tell it best when we tell it together. Jeffrey Armstrong Cal Poly's President Footer Brand * Visual Identity * Writing Guide * Brand Review * Downloads and Templates News and Events * Cal Poly News * Cal Poly Events * Cal Poly Magazine Campus Communications * Cal Poly Report * Event Calendars * Campus Announcements * Sponsored Portal Announcements University Communications and Marketing [email protected] 1 Grand Avenue, San Luis Obispo, CA 93407 805-756-1111 Global Footer Primary * University Home * My Cal Poly Portal * Campus Map * Campus Safety Global Footer Secondary * Privacy Notice * Website Feedback * Web Accessibility Statement * Title IX * Campus Annual Security Report (PDF) * Campus Safety Plan (PDF) * Students with Dependents Learn by Doing℠ has been Cal Poly’s pedagogy since 1901 (c) 2026 California Polytechnic State University

Links found on this page

  1. Skip to main content [direct]
  2. Apply [direct]
  3. Give [direct]
  4. Visit [direct]
  5. About Cal Poly [direct]
  6. Facts and Figures [direct]
  7. President and Leadership [direct]
  8. Rankings and Awards [direct]
  9. Academics [direct]
  10. Academic Calendar [direct]
  11. Academic Advising and Services [direct]
  12. Centers and Institutes [direct]
  13. Colleges [direct]
  14. Internships and Co-ops [direct]
  15. Library [direct]
  16. Research [direct]
  17. Study Abroad [direct]
  18. Student Life [direct]
  19. Athletics and Recreation [direct]
  20. Clubs and Organizations [direct]
  21. Health, Wellbeing and Safety [direct]
  22. Housing and Dining [direct]
  23. Tuition and Financial Aid [direct]
  24. Financial Aid [direct]
  25. Student Accounts [direct]
  26. University Divisions [direct]
  27. Cal Poly Maritime Academy [direct]
  28. Mustang Athletics [direct]
  29. News [direct]
  30. Contact Us [direct]
  31. Students [direct]
  32. Parents [direct]
  33. Alumni [direct]
  34. Staff [direct]
  35. Faculty [direct]
  36. Campus Map [direct]
  37. Directory [direct]
  38. University Communications and Marketing [direct]
  39. About UCM [direct]
  40. Publications [direct]
  41. UCM Community [direct]
  42. Awards [direct]
  43. Contact Us [direct]
  44. Our Platform and Position [direct]
  45. Writing Guides [direct]
  46. Visual Identity [direct]
  47. Project Resources [direct]
  48. Planning and Workflow [direct]
  49. Digital Projects [direct]
  50. Photography and Video [direct]
  51. Campus Communications [direct]
  52. Print Projects [direct]
  53. Merchandise and Licensing [direct]
  54. Downloads and Templates [direct]
  55. Business and Office Templates [direct]
  56. Event Templates [direct]
  57. Fonts and Colors [direct]
  58. Graphics [direct]
  59. Logos and Marks [direct]
  60. Photography Assets [direct]
  61. Social Media Templates [direct]
  62. Zoom Backgrounds [direct]
  63. News and Media [direct]
  64. Press Releases [direct]
  65. Faculty Experts [direct]
  66. photos and brand assets [direct]
  67. Brand Review [direct]
  68. Cal Poly Events [direct]
  69. Cal Poly Magazine [direct]
  70. Cal Poly Report [direct]
  71. Event Calendars [direct]
  72. Campus Announcements [direct]
  73. Sponsored Portal Announcements [direct]
  74. University Home [direct]
  75. My Cal Poly Portal [direct]
  76. Campus Safety [direct]
  77. Privacy Notice [direct]
  78. Website Feedback [direct]
  79. Web Accessibility Statement [direct]
  80. Title IX [direct]
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