Fees -- AdChoices in Canada
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About the Program
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Join AdChoices
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Au sujet de la DAAC
The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada
Annual Fees
Licensed Participation
The Licensed Participation level is for organizations that actively engage in interest-based advertising by directly collecting, using, or disclosing personal information for targeted advertising purposes, or by allowing partners to do so on their owned and controlled properties. This includes the use of cookies, advertising IDs, tokens, probabilistic targeting, and remarketing practices.
By joining, you become part of an exclusive list of companies elevating privacy best practices in Canada.
Participation Comparison Table
Feature
Licensed Participation
Annual Fee
Based on self-attested gross Canadian revenue.
Organizations not directly engaged with interest-based advertising would fall under the "supporter" level.
Large - $9,562 CAD
Medium - $4,326 CAD
Small/Supporter - $2,575 CAD
Licensed use of the AdChoices icon
Required for all icon usage in Canada on ads, websites, apps and other devices.
Included
Independent accountability monitoring by Ad Standards
Included
Link to consumer control tools
DAAC tools are available in English & French.
Included - note that if your company wishes to be listed on any of our tools, this involves a separate agreement and fee with the DAA. Reach out for information via our registration form.
Privacy policy appraisal
Assessments on interest-based advertising.
Included
Training for staff on the AdChoices program
Included
Able to join the DAAC's Stakeholder Advisory Group
Included
Access to the DAAC's Participant's Hub
Included
Access to the DAAC's AdVantage Insider Newsletter
Included
Access to DAAC Event and Training Discounts
Included
Logo on YourAdChoices.ca participants' page
Included
Discounts for DAA U.S. participants
Canadian participation is available as an addendum to your active DAA U.S. contract, at a discounted rate of $3,005 USD for 2026.
Click Here to Register
Digital Advertising Alliance of Canada
PO Box 97045, Toronto, Ontario, M6R 3B3
Associations of DAAC
Association of Canadian Advertisers
Association of Creative Communications Agencies
Canadian Marketing Association
Canadian Media Directors' Council
Institute of Canadian Agencies
Interactive Advertising Bureau of Canada
AdChoices is a self-regulatory program for interest-based advertising that provides consumers with transparency, choice, and accountability.
The Digital Advertising Alliance of Canada (DAAC) is a national non-profit that develops and administers self-regulatory programs to enhance transparency, accountability, and consumer trust in digital advertising.
The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada
About DAAC
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Political Ads Program
Associations de DAAC
Association canadienne des annonceurs
Association des agences de communication créative
Association canadienne du marketing Bureau de la publicité interactive du Canada
Canadian Media Directors' Council
Institut des agences canadiennes
Choix de pub est un programme d’autoréglementation en matière de publicité fondée sur les centres d’intérêt qui offre aux consommateurs transparence, choix et responsabilisation.
L’Alliance de la publicité numérique du Canada (DAAC) est un organisme national sans but lucratif qui élabore et administre des programmes d’autoréglementation visant à renforcer la transparence, la responsabilisation et la confiance des consommateurs envers la publicité numérique.
La DAAC est la fière récipiendaire d’un prix PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif »
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© 2026 Digital Advertising Alliance Of Canada
Digital Advertising Alliance of Canada (DAAC)
PO Box 97045,
Toronto RPO Roncesvalles, Ontario, M6R 3B3,
Canada
[email protected]
Hours
Mon 9am - 5pm
Tue 9am - 5pm
Wed 9am - 5pm
Thu 9am - 5pm
Fri 9am - 5pm
Sat Closed
Sun Closed