DAAC Principles for Online Interest-Based Advertising -- AdChoices in Canada Cart 0 Sign In My Account About the Program Tools Participants Accountability Course Join Us Au sujet du programme Outils Participants Responsabilité Nous joindre Back Program Framework DAAC Principles FAQ News Join AdChoices Back Join AdChoices Blog Newsletter Events About the DAAC Back Principes de la DAAC Responsabilité Foire aux questions Adhérer au programme Back S’inscrire Actualités Au sujet de la DAAC Sign In My Account Cart 0 About the Program Program Framework DAAC Principles FAQ News Join AdChoices Tools Participants Accountability Course Join Us Join AdChoices Blog Newsletter Events About the DAAC Au sujet du programme Principes de la DAAC Responsabilité Foire aux questions Adhérer au programme Outils Participants Responsabilité Nous joindre S’inscrire Actualités Au sujet de la DAAC The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada Scroll DAAC Principles for Online Interest-Based Advertising The Canadian self-regulatory principles for online behavioural advertising (also known as the AdChoices program principles) were developed by the Digital Advertising Alliance of Canada (DAAC), in conjunction with other global programs, to apply consumer-friendly standards to online interest-based advertising across the web. The principles are designed to preserve the innovative and robust advertising ecosystem that supports the vast array of online content in Canada and the ability to deliver relevant advertising to consumers in a manner consistent with applicable Canadian privacy laws. The DAAC Principles The Principles Education Participate in efforts to educate about online interest-based advertising. Notice & Transparency Consumers should be given clear, meaningful, and prominent notice about data collection and use practices associated with online interest-based advertising. Consumer Control Provide consumers with the ability to choose whether data is collected and used for online interest-based advertising purposes. Data Security Provide appropriate security for, and limited retention of, data collected and used for online interest-based advertising purposes. Sensitive Data Do not collect personal information for interest-based advertising purposes from children under the age of 13 or from sites directed to children under the age of 13 unless such collection and other treatment of personal information is in accordance with Canadian privacy legislation. Entities are also prohibited from collecting or using sensitive personal information for interest-based advertising purposes without consent. Accountability Under the Accountability principle, Ad Standards, an independent advertising self-regulatory body, monitors companies participating in the AdChoices self-regulatory program for compliance with these principles and works cooperatively with them to effect compliance. Ad Standards also accepts and responds to complaints about practices that may not comply with the principles. Advertising Option Icon - AdChoices Your Responsibilities The Principles include separate provisions for First Parties, Third Parties and Service Providers that engage in interest-based advertising. Therefore, different principles and different types of notice and choice may apply to each type of company and activity. Additionally, a company may be one or more of these entities, depending on their business practices. The DAAC recommends reviewing each type of entity’s responsibilities to determine how best to execute the program within your organization. Printable Summary Info for First Parties Info for Third Parties Info for Service Providers Glossary of Program Terms Principles & Guidelines The Principles Your Responsibilities Digital Advertising Alliance of Canada PO Box 97045, Toronto, Ontario, M6R 3B3 Associations of DAAC Association of Canadian Advertisers Association of Creative Communications Agencies Canadian Marketing Association Canadian Media Directors' Council Institute of Canadian Agencies Interactive Advertising Bureau of Canada AdChoices is a self-regulatory program for interest-based advertising that provides consumers with transparency, choice, and accountability. The Digital Advertising Alliance of Canada (DAAC) is a national non-profit that develops and administers self-regulatory programs to enhance transparency, accountability, and consumer trust in digital advertising. The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada About DAAC News Legal Privacy Policy Political Ads Program Associations de DAAC Association canadienne des annonceurs Association des agences de communication créative Association canadienne du marketing Bureau de la publicité interactive du Canada Canadian Media Directors' Council Institut des agences canadiennes Choix de pub est un programme d’autoréglementation en matière de publicité fondée sur les centres d’intérêt qui offre aux consommateurs transparence, choix et responsabilisation. L’Alliance de la publicité numérique du Canada (DAAC) est un organisme national sans but lucratif qui élabore et administre des programmes d’autoréglementation visant à renforcer la transparence, la responsabilisation et la confiance des consommateurs envers la publicité numérique. La DAAC est la fière récipiendaire d’un prix PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » Au sujet de la DAAC Actualités Juridique Politique de confidentialité Programme Publicité politique © 2026 Digital Advertising Alliance Of Canada Digital Advertising Alliance of Canada (DAAC) PO Box 97045, Toronto RPO Roncesvalles, Ontario, M6R 3B3, Canada [email protected] Hours Mon 9am - 5pm Tue 9am - 5pm Wed 9am - 5pm Thu 9am - 5pm Fri 9am - 5pm Sat Closed Sun Closed