Business Registration -- AdChoices in Canada Cart 0 Sign In My Account About the Program Tools Participants Accountability Course Join Us Au sujet du programme Outils Participants Responsabilité Nous joindre Back Program Framework DAAC Principles FAQ News Join AdChoices Back Join AdChoices Blog Newsletter Events About the DAAC Back Principes de la DAAC Responsabilité Foire aux questions Adhérer au programme Back S’inscrire Actualités Au sujet de la DAAC Sign In My Account Cart 0 About the Program Program Framework DAAC Principles FAQ News Join AdChoices Tools Participants Accountability Course Join Us Join AdChoices Blog Newsletter Events About the DAAC Au sujet du programme Principes de la DAAC Responsabilité Foire aux questions Adhérer au programme Outils Participants Responsabilité Nous joindre S’inscrire Actualités Au sujet de la DAAC The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada Scroll Register to Use AdChoices Participation in the AdChoices program responds to business critical needs: * Facilitates alignment with privacy regulation; add it to your company’s privacy toolkit. * Builds trust by providing consumers with centralized transparency and control for targeted advertising. * Protects your brand reputation and promotes it as a responsible corporate citizen. * Demonstrates your commitment to effective privacy self-regulation. * Enhances overall organization integrity. Through AdChoices, companies gain access to valuable resources, saving time and reducing human error in managing vendor relationships for interest-based advertising. Registration Form Fees Business FAQ The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada Getting Started Step 1: Learn How to Implement the Principles All companies interested in participate in the AdChoices self-regulatory program should learn how to implement the DAAC Principles . To help you determine what you will need to do within your organization to comply, please review the different responsibilities below, based on what your company’s business practices are for interest-based advertising. Keep in mind that your company may be one, or all, of these types of entities depending on how you collect or use interest-based advertising. Business FAQ First Party A first party is a website publisher or website operator that allows the collection or use of online interest-based advertising (IBA) data on their property. For first parties, in-page or in-application notification to consumers about IBA needs to be above the fold or otherwise displayed in a similarly conspicuous manner, such as through a pop-up notice. First Party Responsibilities Third Party A Third Party is as an advertising network, DSP, trade desk or data company (including ad exchanges and data aggregators) and in some cases advertisers. Third Party Responsibilities Service Provider A Service Provider is any internet access provider (ISP), search engine, web toolbar, browser, or other service that enables the provider to have access to all or substantially all URLs accessed by its users. Service Providers collect and use user data for online interest-based advertising in the course of their activities, and therefore have separate obligations under the DAAC’s Principles. Service Provider Responsibilities Step 2: Register to Use the Icon The AdChoices Icon (illustrated here in blue) is a prominent feature of the DAAC’s program for online interest-based advertising. Companies participating in the program may use the icon and the word “AdChoices” as a means for providing notice of online interest-based advertising data collection and use, and to represent adherence to the DAAC principles for online interest-based advertising. If your organization is interested in acquiring the icon for use in connection with the principles, please visit our company registration page. Register Today Step 3: Third Parties: Be Listed on the Tools Our tools offer industry-wide centralized choices for consumers. Third Parties engaged in online interest-based advertising are encouraged to be listed in the opt-out tools we offer on our consumer opt-out page . This is where consumers are able to easily opt out of some or all participating companies’ online interest-based ads. Please note that participation in the opt-out tools requires a separate fee that is billed by the DAA. First Parties that do not directly collect personal information for interest-based advertising, but work with Third Party partners that do, should provide links to the DAAC’s tools in their notices to consumers. We strongly encourage First Parties to support these tools by participating in the self-regulatory program. Step 4: Determine Whether to Use an Approved Provider The DAAC has approved two service providers to assist companies in serving the AdChoices icon and complying with the DAAC principles. These Approved Providers have been endorsed and approved as a technology and standard method for adhering to the DAAC principles. Working with an approved provider is voluntary and solely based on your company’s needs. Crownpeak TrustArc Annual Fees Licensed Participation The Licensed Participation level is for organizations that actively engage in interest-based advertising by directly collecting, using, or disclosing personal information for targeted advertising purposes, or by allowing partners to do so on their owned and controlled properties. This includes the use of cookies, advertising IDs, tokens, probabilistic targeting, and remarketing practices. By joining, you become part of an exclusive list of companies elevating privacy best practices in Canada. Participation Comparison Table Feature Licensed Participation Annual Fee Based on self-attested gross Canadian revenue. Organizations not directly engaged with interest-based advertising would fall under the "supporter" level. Large - $9,562 CAD Medium - $4,326 CAD Small/Supporter - $2,575 CAD Licensed use of the AdChoices icon Required for all icon usage in Canada on ads, websites, apps and other devices. Included Independent accountability monitoring by Ad Standards Included Link to consumer control tools DAAC tools are available in English & French. Included - note that if your company wishes to be listed on any of our tools, this involves a separate agreement and fee with the DAA. Reach out for information via our registration form. Privacy policy appraisal Assessments on interest-based advertising. Included Training for staff on the AdChoices program Included Able to join the DAAC's Stakeholder Advisory Group Included Access to the DAAC's Participant's Hub Included Access to the DAAC's AdVantage Insider Newsletter Included Access to DAAC Event and Training Discounts Included Logo on YourAdChoices.ca participants' page Included Discounts for DAA U.S. participants Canadian participation is available as an addendum to your active DAA U.S. contract, at a discounted rate of $3,005 USD for 2026. Click Here to Register Register to Use AdChoices Getting Started Fees Digital Advertising Alliance of Canada PO Box 97045, Toronto, Ontario, M6R 3B3 Associations of DAAC Association of Canadian Advertisers Association of Creative Communications Agencies Canadian Marketing Association Canadian Media Directors' Council Institute of Canadian Agencies Interactive Advertising Bureau of Canada AdChoices is a self-regulatory program for interest-based advertising that provides consumers with transparency, choice, and accountability. The Digital Advertising Alliance of Canada (DAAC) is a national non-profit that develops and administers self-regulatory programs to enhance transparency, accountability, and consumer trust in digital advertising. The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada About DAAC News Legal Privacy Policy Political Ads Program Associations de DAAC Association canadienne des annonceurs Association des agences de communication créative Association canadienne du marketing Bureau de la publicité interactive du Canada Canadian Media Directors' Council Institut des agences canadiennes Choix de pub est un programme d’autoréglementation en matière de publicité fondée sur les centres d’intérêt qui offre aux consommateurs transparence, choix et responsabilisation. L’Alliance de la publicité numérique du Canada (DAAC) est un organisme national sans but lucratif qui élabore et administre des programmes d’autoréglementation visant à renforcer la transparence, la responsabilisation et la confiance des consommateurs envers la publicité numérique. La DAAC est la fière récipiendaire d’un prix PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » Au sujet de la DAAC Actualités Juridique Politique de confidentialité Programme Publicité politique © 2026 Digital Advertising Alliance Of Canada Digital Advertising Alliance of Canada (DAAC) PO Box 97045, Toronto RPO Roncesvalles, Ontario, M6R 3B3, Canada [email protected] Hours Mon 9am - 5pm Tue 9am - 5pm Wed 9am - 5pm Thu 9am - 5pm Fri 9am - 5pm Sat Closed Sun Closed