AdChoices in Canada - Learn about the blue icon & your choices Cart 0 Sign In My Account About the Program Tools Participants Accountability Course Join Us Au sujet du programme Outils Participants Responsabilité Nous joindre Back Program Framework DAAC Principles FAQ News Join AdChoices Back Join AdChoices Blog Newsletter Events About the DAAC Back Principes de la DAAC Responsabilité Foire aux questions Adhérer au programme Back S’inscrire Actualités Au sujet de la DAAC Sign In My Account Cart 0 About the Program Program Framework DAAC Principles FAQ News Join AdChoices Tools Participants Accountability Course Join Us Join AdChoices Blog Newsletter Events About the DAAC Au sujet du programme Principes de la DAAC Responsabilité Foire aux questions Adhérer au programme Outils Participants Responsabilité Nous joindre S’inscrire Actualités Au sujet de la DAAC The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada Scroll What is Interest-Based Advertising? All advertising seeks to show the right products to the right audience at the right time. Interest-based advertising uses information about your online activity to show you ads that may be more relevant to you. These ads are typically based on categories, such as your likely demographics (age or gender), interests (like travel or shopping) and the websites or apps you use, rather than identifying you as an individual. Why am I seeing that blue icon? When you see the blue triangular icon in ads or on websites and apps, it is meant to alert and inform you that interest-based advertising data is being collected or used on that device. AdChoices represents a company’s promise that you can control your ad targeting experience with them. Click or tap on the icon to discover more. Participating Companies Is your company interested in joining the program? Click here . How Your Information is Used Serving online ads based on predicted interests relies on recognizing cookies stored by web browsers, advertising IDs set on mobile devices, or token identifiers. Over time, this information gathered by companies informs them how to show more relevant ads. For example, people who visit automotive websites might receive more ads for a particular model of car that interests them. The Icon and How It Works The AdChoices icon is there to inform you that data is being collected or used for interest-based advertising on your device by a company. AdChoices is not an advertising company itself. It is simply a notice that dozens of companies use to let you know that you can control the interest-based data flow companies use for ads by clicking or tapping on the blue icon to learn more or to opt out. The AdChoices program is consistent with the requirements set out in Canadian privacy laws. The Icon is Your Beacon In Canada, you have privacy rights that companies need to adhere to - and that’s why you see the blue icon - it’s there to inform and empower you to take control. Advertising fuels the internet's economy. In order to use the services we have come to expect from the web, such as social media, free email accounts, websites we visit, apps we use and more, these services need to be funded. Advertising, like many other forms of media, funds these platforms. When ad targeting is done right, it's relevant and timely. Managing What You Share Through the AdChoices self-regulatory program, you can opt out of interest-based advertising and report any issues with it. Companies engaging in any type of interest-based advertising practices online should be respecting your data privacy rights in Canada by providing you with notice about the collection of data for advertising purposes and the use of interest-based advertising when it’s happening. Companies must also give you the ability to opt out. Visit our Choice Tools Report a Complaint Companies registered in the AdChoices self-regulatory program are held accountable. In Canada, complaints are accepted and addressed through the independent enforcement body, Ad Standards. Learn More What is Interest-Based Advertising? Why Am I Seeing that Blue Icon? How Your Information is Used The Icon and How it works. The Icon is Your Beacon Managing What You Share. Report a Complaint Digital Advertising Alliance of Canada PO Box 97045, Toronto, Ontario, M6R 3B3 Associations of DAAC Association of Canadian Advertisers Association of Creative Communications Agencies Canadian Marketing Association Canadian Media Directors' Council Institute of Canadian Agencies Interactive Advertising Bureau of Canada AdChoices is a self-regulatory program for interest-based advertising that provides consumers with transparency, choice, and accountability. The Digital Advertising Alliance of Canada (DAAC) is a national non-profit that develops and administers self-regulatory programs to enhance transparency, accountability, and consumer trust in digital advertising. The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada About DAAC News Legal Privacy Policy Political Ads Program Associations de DAAC Association canadienne des annonceurs Association des agences de communication créative Association canadienne du marketing Bureau de la publicité interactive du Canada Canadian Media Directors' Council Institut des agences canadiennes Choix de pub est un programme d’autoréglementation en matière de publicité fondée sur les centres d’intérêt qui offre aux consommateurs transparence, choix et responsabilisation. L’Alliance de la publicité numérique du Canada (DAAC) est un organisme national sans but lucratif qui élabore et administre des programmes d’autoréglementation visant à renforcer la transparence, la responsabilisation et la confiance des consommateurs envers la publicité numérique. La DAAC est la fière récipiendaire d’un prix PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » Au sujet de la DAAC Actualités Juridique Politique de confidentialité Programme Publicité politique © 2026 Digital Advertising Alliance Of Canada Digital Advertising Alliance of Canada (DAAC) PO Box 97045, Toronto RPO Roncesvalles, Ontario, M6R 3B3, Canada [email protected] Hours Mon 9am - 5pm Tue 9am - 5pm Wed 9am - 5pm Thu 9am - 5pm Fri 9am - 5pm Sat Closed Sun Closed