Digital Communications | University Communications and Marketing Skip to main content Close Top navigation hamburger menu * Apply * Give * Visit Global Navigation * About Cal Poly * About Cal Poly * Facts and Figures * President and Leadership * Rankings and Awards * Academics * Academics * Academic Calendar * Academic Advising and Services * Centers and Institutes * Colleges * Internships and Co-ops * Library * Research * Study Abroad * Student Life * Student Life * Athletics and Recreation * Clubs and Organizations * Health, Wellbeing and Safety * Housing and Dining * Tuition and Financial Aid * Tuition and Financial Aid * Financial Aid * Student Accounts * University Divisions * Cal Poly Maritime Academy * Admissions * Mustang Athletics * News * Contact Us Find Information For * Students * Parents * Alumni * Staff * Faculty Close Search Cal Poly Websites Other Ways to Search * Campus Map * Directory * Find a major Explore Cal Poly University Communications and Marketing * About UCM * About UCM * Publications * UCM Community * Awards * Contact Us * Brand Guidelines * Brand Guidelines * Our Platform and Position * Writing Guides * Visual Identity * Project Resources * Project Resources * Planning and Workflow * Digital Projects * Photography and Video * Campus Communications * Print Projects * Merchandise and Licensing * Downloads and Templates * Downloads and Templates * Business and Office Templates * Event Templates * Fonts and Colors * Graphics * Logos and Marks * Photography Assets * Social Media Templates * Zoom Backgrounds * News and Media * News and Media * Press Releases * Faculty Experts In This Section * Working with Us * Brand Management * Campus Communications * Digital Communications * Executive & Critical Communications * Media Relations * Storytelling * Strategy * Visual Communications Digital Communications The communications apparatus at Cal Poly has many different arms. Digital communications refers to our strategy around emails and newsletters to internal and external audiences, social media as a tool of communication and our various web responsibilities. Email and Newsletters We work closely with units across campus to help develop large scale, effective and measurable communication plans to reach large external audiences, such as prospective students. We have also put together resources to help you craft effective and data-driven email communication strategies . Social Media Social media is a great tool to help meet our audience where they are online. But drafting a successful social media strategy, especially as part of a larger institution, can be a challenge. We manage the main Cal Poly social media accounts on Instagram, Twitter, Facebook and other apps and have established tips and tools to help areas across campus with their own strategies. Web Our team manages the gateway pages of the main Cal Poly website, as well as several other subsidiary sites including Cal Poly News, Cal Poly Events, Admissions, Financial Aid, and more. We also advise campus on web communications , including strategy, content, search engine optimization, user experience, analytics and more. Footer Brand * Visual Identity * Writing Guide * Brand Review * Downloads and Templates News and Events * Cal Poly News * Cal Poly Events * Cal Poly Magazine Campus Communications * Cal Poly Report * Event Calendars * Campus Announcements * Sponsored Portal Announcements University Communications and Marketing [email protected] 1 Grand Avenue, San Luis Obispo, CA 93407 805-756-1111 Global Footer Primary * University Home * My Cal Poly Portal * Campus Map * Campus Safety Global Footer Secondary * Privacy Notice * Website Feedback * Web Accessibility Statement * Title IX * Campus Annual Security Report (PDF) * Campus Safety Plan (PDF) * Students with Dependents Learn by Doing℠ has been Cal Poly’s pedagogy since 1901 (c) 2026 California Polytechnic State University