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Strategy | University Communications and Marketing

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Strategy | University Communications and Marketing Skip to main content Close Top navigation hamburger menu * Apply * Give * Visit Global Navigation * About Cal Poly * About Cal Poly * Facts and Figures * President and Leadership * Rankings and Awards * Academics * Academics * Academic Calendar * Academic Advising and Services * Centers and Institutes * Colleges * Internships and Co-ops * Library * Research * Study Abroad * Student Life * Student Life * Athletics and Recreation * Clubs and Organizations * Health, Wellbeing and Safety * Housing and Dining * Tuition and Financial Aid * Tuition and Financial Aid * Financial Aid * Student Accounts * University Divisions * Cal Poly Maritime Academy * Admissions * Mustang Athletics * News * Contact Us Find Information For * Students * Parents * Alumni * Staff * Faculty Close Search Cal Poly Websites Other Ways to Search * Campus Map * Directory * Find a major Explore Cal Poly University Communications and Marketing * About UCM * About UCM * Publications * UCM Community * Awards * Contact Us * Brand Guidelines * Brand Guidelines * Our Platform and Position * Writing Guides * Visual Identity * Project Resources * Project Resources * Planning and Workflow * Digital Projects * Photography and Video * Campus Communications * Print Projects * Merchandise and Licensing * Downloads and Templates * Downloads and Templates * Business and Office Templates * Event Templates * Fonts and Colors * Graphics * Logos and Marks * Photography Assets * Social Media Templates * Zoom Backgrounds * News and Media * News and Media * Press Releases * Faculty Experts In This Section * Working with Us * Brand Management * Campus Communications * Digital Communications * Executive & Critical Communications * Media Relations * Storytelling * Strategy * Visual Communications Strategy Solid strategies for marketing and communications are integral to a clear, cohesive message that appeals to target audiences. Our team conducts research and develops strategies to help everyone stay on-message. Content Strategy How should content be disseminated? Who is the best audience? Our team members are experts in figuring out what content to develop and how to distribute it. Market Research When appealing to an audience or market, it's important to get to know your target group — a lack of research can wind up alienating your audience. Intensive research is the foundation for any strategy, and our team engages in it to better understand those who interact with Cal Poly in a variety of ways. Marketing and Communication Strategies Disjointed or disorganized information is confusing to audiences. Our team formulates cohesive strategies around marketing and communications to ensure clear, on-target messaging. Footer Brand * Visual Identity * Writing Guide * Brand Review * Downloads and Templates News and Events * Cal Poly News * Cal Poly Events * Cal Poly Magazine Campus Communications * Cal Poly Report * Event Calendars * Campus Announcements * Sponsored Portal Announcements University Communications and Marketing [email protected] 1 Grand Avenue, San Luis Obispo, CA 93407 805-756-1111 Global Footer Primary * University Home * My Cal Poly Portal * Campus Map * Campus Safety Global Footer Secondary * Privacy Notice * Website Feedback * Web Accessibility Statement * Title IX * Campus Annual Security Report (PDF) * Campus Safety Plan (PDF) * Students with Dependents Learn by Doing℠ has been Cal Poly’s pedagogy since 1901 (c) 2026 California Polytechnic State University

Links found on this page

  1. Skip to main content [direct]
  2. Apply [direct]
  3. Give [direct]
  4. Visit [direct]
  5. About Cal Poly [direct]
  6. Facts and Figures [direct]
  7. President and Leadership [direct]
  8. Rankings and Awards [direct]
  9. Academics [direct]
  10. Academic Calendar [direct]
  11. Academic Advising and Services [direct]
  12. Centers and Institutes [direct]
  13. Colleges [direct]
  14. Internships and Co-ops [direct]
  15. Library [direct]
  16. Research [direct]
  17. Study Abroad [direct]
  18. Student Life [direct]
  19. Athletics and Recreation [direct]
  20. Clubs and Organizations [direct]
  21. Health, Wellbeing and Safety [direct]
  22. Housing and Dining [direct]
  23. Tuition and Financial Aid [direct]
  24. Financial Aid [direct]
  25. Student Accounts [direct]
  26. University Divisions [direct]
  27. Cal Poly Maritime Academy [direct]
  28. Mustang Athletics [direct]
  29. News [direct]
  30. Contact Us [direct]
  31. Students [direct]
  32. Parents [direct]
  33. Alumni [direct]
  34. Staff [direct]
  35. Faculty [direct]
  36. Campus Map [direct]
  37. Directory [direct]
  38. University Communications and Marketing [direct]
  39. About UCM [direct]
  40. Publications [direct]
  41. UCM Community [direct]
  42. Awards [direct]
  43. Contact Us [direct]
  44. Brand Guidelines [direct]
  45. Our Platform and Position [direct]
  46. Writing Guides [direct]
  47. Visual Identity [direct]
  48. Project Resources [direct]
  49. Planning and Workflow [direct]
  50. Digital Projects [direct]
  51. Photography and Video [direct]
  52. Campus Communications [direct]
  53. Print Projects [direct]
  54. Merchandise and Licensing [direct]
  55. Downloads and Templates [direct]
  56. Business and Office Templates [direct]
  57. Event Templates [direct]
  58. Fonts and Colors [direct]
  59. Graphics [direct]
  60. Logos and Marks [direct]
  61. Photography Assets [direct]
  62. Social Media Templates [direct]
  63. Zoom Backgrounds [direct]
  64. News and Media [direct]
  65. Press Releases [direct]
  66. Faculty Experts [direct]
  67. Working with Us [direct]
  68. Brand Management [direct]
  69. Campus Communications [direct]
  70. Digital Communications [direct]
  71. Executive & Critical Communications [direct]
  72. Media Relations [direct]
  73. Storytelling [direct]
  74. Visual Communications [direct]
  75. Brand Review [direct]
  76. Cal Poly Events [direct]
  77. Cal Poly Magazine [direct]
  78. Cal Poly Report [direct]
  79. Event Calendars [direct]
  80. Campus Announcements [direct]
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